Chapter VIII
HOW THE AMERICANS COMBAT INDIVIDUALISM BY THE PRINCIPLE OF SELF-INTEREST RIGHTLY UNDERSTOOD
When the world was managed by a few rich and powerful individuals, these persons loved to
entertain a lofty idea of the duties of man. They were fond of professing that it is praiseworthy to
forget oneself and that good should be done without hope of reward, as it is by the Deity himself.
Such were the standard opinions of that time in morals.
I doubt whether men were more virtuous in aristocratic ages than in others, but they were
incessantly talking of the beauties of virtue, and its utility was only studied in secret. But since the
imagination takes less lofty flights, and every man's thoughts are centered in himself, moralists are
alarmed by this idea of self-sacrifice and they no longer venture to present it to the human mind.
They therefore content themselves with inquiring whether the personal advantage of each member
of the community does not consist in working for the good of all; and when they have hit upon
some point on which private interest and public interest meet and amalgamate, they are eager to
bring it into notice. Observations of this kind are gradually multiplied; what was only a single
remark becomes a general principle, and it is held as a truth that man serves himself in serving his
fellow creatures and that his private interest is to do good.
I have already shown, in several parts of this work, by what means the inhabitants of the United
States almost always manage to combine their own advantage with that of their fellow citizens;
my present purpose is to point out the general rule that enables them to do so. In the United
States hardly anybody talks of the beauty of virtue, but they maintain that virtue is useful and
prove it every day. The American moralists do not profess that men ought to sacrifice themselves
for their fellow creatures because it is noble to make such sacrifices, but they boldly aver that
such sacrifices are as necessary to him who imposes them upon himself as to him for whose sake they
are made.
They have found out that, in their country and their age, man is brought home to himself by an
irresistible force; and, losing all hope of stopping that force, they turn all their thoughts to the direction of it. They therefore do not deny that every man may follow his own interest, but they
endeavor to prove that it is the interest of every man to be virtuous. I shall not here enter into the
reasons they allege, which would divert me from my subject; suffice it to say that they have
convinced their fellow countrymen.
Montaigne said long ago: "Were I not to follow the straight road for its straightness, I should
follow it for having found by experience that in the end it is commonly the happiest and most
useful track." The doctrine of interest rightly understood is not then new, but among the
Americans of our time it finds universal acceptance; it has become popular there; you may trace it
at the bottom of all their actions, you will remark it in all they say. It is as often asserted by the
poor man as by the rich. In Europe the principle of interest is much grosser than it is in America,
but it is also less common and especially it is less avowed; among us, men still constantly feign
great abnegation which they no longer feel.
The Americans, on the other hand, are fond of explaining almost all the actions of their lives by
the principle of self-interest rightly understood; they show with complacency how an enlightened
regard for themselves constantly prompts them to assist one another and inclines them willingly to
sacrifice a portion of their time and property to the welfare of the state. In this respect I think they
frequently fail to do themselves justice, for in the United States as well as elsewhere people are
sometimes seen to give way to those disinterested and spontaneous impulses that are natural to
man; but the Americans seldom admit that they yield to emotions of this kind; they are more
anxious to do honor to their philosophy than to themselves.
I might here pause without attempting to pass a judgment on what I have described. The extreme
difficulty of the subject would be my excuse, but I shall not avail myself of it; and I had rather that
my readers, clearly perceiving my object, would refuse to follow me than that I should leave them
in suspense.
The principle of self-interest rightly understood is not a lofty one, but it is clear and sure. It does
not aim at mighty objects, but it attains without excessive exertion all those at which it aims. As it lies within the reach of all
capacities, everyone can without difficulty learn and retain it. By its admirable conformity to
human weaknesses it easily obtains great dominion; nor is that dominion precarious, since the
principle checks one personal interest by another, and uses, to direct the passions, the very same
instrument that excites them.
The principle of self-interest rightly understood produces no great acts of self-sacrifice, but it
suggests daily small acts of self-denial. By itself it cannot suffice to make a man virtuous; but it
disciplines a number of persons in habits of regularity, temperance, moderation, foresight, self-
command; and if it does not lead men straight to virtue by the will, it gradually draws them in that
direction by their habits. If the principle of interest rightly understood were to sway the whole
moral world, extraordinary virtues would doubtless be more rare; but I think that gross depravity
would then also be less common. The principle of interest rightly understood perhaps prevents
men from rising far above the level of mankind, but a great number of other men, who were
falling far below it, are caught and restrained by it. Observe some few individuals, they are
lowered by it; survey mankind, they are raised.
I am not afraid to say that the principle of self-interest rightly understood appears to me the best
suited of all philosophical theories to the wants of the men of our time, and that I regard it as their
chief remaining security against themselves. Towards it, therefore, the minds of the moralists of
our age should turn; even should they judge it to be incomplete, it must nevertheless be adopted
as necessary.
I do not think, on the whole, that there is more selfishness among us than in America; the only
difference is that there it is enlightened, here it is not. Each American knows when to sacrifice
some of his private interests to save the rest; we want to save everything, and often we lose it all.
Everybody I see about me seems bent on teaching his contemporaries, by precept and example,
that what is useful is never wrong Will nobody undertake to make them understand how what is
right may be useful?
No power on earth can prevent the increasing equality of conditions from inclining the human
mind to seek out what is useful or from leading every member of the community to be wrapped
up in himself. It must therefore be expected that personal
interest will become more than ever the principal if not the
sole spring of men's actions; but it remains to
be seen how each man will understand his personal interest. If the members of a community, as
they become more equal, become more ignorant and coarse, it is difficult to foresee to what pitch
of stupid excesses their selfishness may lead them; and no one can foretell into what disgrace and
wretchedness they would plunge themselves lest they should have to sacrifice something of their
own well-being to the prosperity of their fellow creatures.
I do not think that the system of self-interest as it is professed in America is in all its parts self-
evident, but it contains a great number of truths so evident that men, if they are only educated,
cannot fail to see them. Educate, then, at any rate, for the age of implicit self-sacrifice and
instinctive virtues is already flitting far away from us, and the time is fast approaching when
freedom, public peace, and social order itself will not be able to exist without education.
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